- Personalized service
Work one-on-one with a single, dedicated email marketing specialist who will get to know your business, your customers and work to develop and execute campaigns.
- Consultation & set-up
We can cleanse, segment and import your existing email list, plus consult you on best practices and develop your first email campaign.
- Professional design & content
Sizzling subject lines get an open. Words and visuals work in tandem to get click-trough’s and, ultimately, sales. Our email marketing solution offers varying levels of template and graphic design and copywriting.
- Campaign measurement & management
We’ll help you make sense of your sends and use this valuable analytical data to strategize future campaigns.
What is Social Media Optimization?
Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. This increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.
Why Do You Need Social Media Optimization?
Social media is a great way to build brand awareness and encourage customer engagement and loyalty. Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. Some 53% compliment brands and 70% read other people’s experiences. The use of social media in searching for businesses is also on the rise, growing three times over the past few years.
Your prospects and present customers are looking for you in social networks. By not optimizing your online social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. Warm up with your prospects and convert them as well as nurture your current customers.
What We Do?
We focus our efforts on the four biggest online social properties today: Facebook, Google+, Twitter, and LinkedIn. We also provide social media optimization for YouTube, Pinterest, Blogger, and many more. We can set up and optimize your accounts on all of these networks.
Facebook has more than 1 billion monthly active users and is growing day by day. Your prospects are on Facebook and they need to see an optimized profile and fan pages that reflect your brand. They need to see your business information. They want to see there’s a human behind the business and so they want status posts, messages, and comments. We’ll make sure your account is active and well-maintained.
The newest player in the game is now the No. 2 social network. It now has 269 million active monthly users. What makes G+ special are the SEO benefits it brings. We’ll set up your profile and optimize it with the right business information, keywords, and images. We can post updates and share posts to boost your online social presence.
Twitter has 200 million monthly active users who generate over 340 million tweets a day. We’ll set up your account, post regular tweets, and gain followers for you.
LinkedIn is the perfect platform for B2B businesses. It has 87 million users in 200 countries to date. We’ll build your profile and join discussions and groups on your behalf.
Our approach and strategy is proven and involves steps to create a huge social fan base that will allow you to build trust, engage on their terms and have them buying your services or visiting your business in droves. You will “leap” past the competition in your market in no time with complete dominance in influence and authority for the service or specialty you provide.
Lots of shops claim to know how to “do PPC”. But unfortunately all they know how to do is set up a PPC account and set it to autopilot. We know this is so because a lot of our business comes from taking over poorly performing PPC Accounts only to find the initial agency had no idea what they were doing. To us, it is a crime to keep billing a Client month over month for “services” that amount to grave disservices.
Don’t worry, we’ve been asked to take over large PPC accounts mid-stream many times. If you or your current vendor are overwhelmed, we can assist.
PPC (Google’s “AdWords” and Yahoo’s “Sponsored Search” systems, etc.) is the Search Engine’s way of leveling the playing field, and generating a sizeable income in the process. It is in fact, Google’s only source of income.
PPC lets anyone willing to purchase website traffic the opportunity to bid for keyword searches. The client gets the needed front page exposure without the difficulties of SEO,, and because of the bidding system, the market sets the value of that placement.
Costs are accrued on a per click basis, as the name implies – not on a pay per display basis, as banner ads usually are. One click through might cost the advertiser $0.10 or $30.00, it primarily depends on how much the competition is willing to spend. This does not mean you have to spend yourself into the poor house to get results. The engines offer customizable restraints into the system so that daily spending limits can be set for each ad group and campaign, to fit any budget. Keep in mind though, there are other factors involved with how the SE’s determine the cost of a click through.
The PPC price is also determined by the relevance of the target keywords, the ad copy and the content of the page the ad points to. This is particularly true with Google, whose revenue lifeline depends on their ability to provide the best results for searches. If they allow their results pages to become cluttered with garbage, people will turn to another engine. To maintain their dominance in the search market by providing the best results, they have established a very effective system to weed out the chaff in the PPC market. Once again, it is a factor of relevance. Creating ad campaigns for keywords not directly reflected in the content of your website will exponentially increase your PPC costs. Thus, SEO becomes increasingly important for your site as even basic onsite SEO will have a direct impact on your PPC campaign costs.
Effective PPC Strategies
- Only target keywords your website content can support
- While being in the first position can be important, it is often not cost effective
- Negative keywords are extremely important for weeding out irrelevant traffic
- Long tail/obscure keywords can be extremely effective at driving quality traffic & minimizing click through costs
An often overlooked value of running a PPC campaign is that it can be the best approach for determining keyword effectiveness and ranking strategies for SEO. Knowing that “Manhattan Real Estate” is not the same as “Manhattan Townhomes for Sale”, figuring out which is more relevant to your target audience, in addition to know which will be easier to target, can be of critical importance. PPC lets you find out within weeks what that difference will be, before committing to a long and expensive SEO process. Test the market with PPC before engaging in SEO. Within a few days, anyone can have a top positioned marketing campaign underway.